17th. Issue



A RESEARCH ON PUSHINESS OF NETWORKS IN THE CONTEXT OF ECONOMY POLITICS OF NEW MEDIA
This paper researches the pushiness of social media based on the assumption that social networks such as Facebook and Twitter digitalizes the user effort and makes the resultant information ...
DOI Number:
Author: Doç.Dr.Çiğdem AYTEKİN ve Doğukan YANDIM
Index: 17
Year: 2017 Summer

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THE IMPORTANCE OF THE MATERNAL MENTAL HEALTH AND PSYCHOLOGICAL WELL-BEING IN THE QUALITY OF THE MOTHER-CHILD RELATIONSHIP:
Multidirectional studies are being conducted to support the development of children. Some of these activities are carried out by the Ministry of Family and Social Policy, the Ministry of Nat...
DOI Number:
Author: Dr. Meral AĞIR
Index: 17
Year: 2017 Summer

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A RESEARCH ON UTILITARIAN AND EXPERİENTIAL CONSUMER BEHAVIOUR IN THE DIGITAL ENVIRONMENT
Increasing competition conditions in the globalized world have improved the way businesses operate in the digital environment. Businesses can set up a virtual store and carry out all their s...
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Author: Yrd.Doç.Dr.Selda ENE
Index: 17
Year: 2017 Summer

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THE EFFECT OF INTERNATIONAL MARKET SEGMENTATION AND POSITIONING STRATEGIES ON EXPORT SEGMENTATION: A RESEARCH OF TURKISH EXPORTERS
In fast-changing and high competitive markets, succesful firms lead to target markets and niches that exhibit unique needs and wans to sustain firms’ activities. It is sufficient that firms ...
DOI Number:
Author: Adnan KARA ve Sahavet GÜRDAL
Index: 17
Year: 2017 Summer

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MARKETING WARS AND SAMPLE APPLICATIONS
Research in the literature and the practices of companies demonstrate that there is a strong link between basic battle strategies and management and marketing strategies. While the main obj...
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Author: Yrd.Doc.Dr.Ebru BİLGEN KOCATÜRK ve Yrd.Doc.Dr.Ferahnur ÖZGÖREN ŞEN
Index: 17
Year: 2017 Summer

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