Abstract:
The aim of study investigate for ethical attitudes of travel agencies that use web-based marketing with regard to travel consumer according to marketing mix factors. Online survey was one time due to snowball sampling. In this study made contact with people who purchase from travel agencies that use web based marketing. Research population size determine to be hard for this reason use snowball sampling. First of all, pilot study fulfilled group of people and made the necessary arrangements. Next phase, the online survey send to 508 relevant people and exclude 16 people because filled in mistake questionnaire. Consequently, took under review to 492 survey. As a result of consumers who buy service from web site of travel agencies have high educational level Price ethics is not important according to education level, but product ethics, place ethics and promotion ethics play an essential role. Price, service quality and confidence are very important for the consumers. In terms of gender, consumers consider about product ethics and promotion ethics, while are not important about price ethics and place ethics. In terms of age, consumers consider about product ethics.

Keywords: Web Based Marketing Ethics, Travel Agencies That Use Web Based Marketing, Internet Users, Consumers of Travel Agencies

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