HE ROLE OF ADVERTISING AND BRAND COMMUNICATION NARRATIVES IN THE REPRESENTATION OF EVERYDAY CULTURAL HERITAGE
Cultural heritage encompasses historical monuments and tangible assets as well as everyday rituals, sensory experiences, production knowledge, material objects, and shared memories transmitt...
DOI Number:
Author: Doç.Dr.Özge U. YURTTAŞ
Index: 48
Year: 2026 Summer

Download Article...          Read Article Detail...