CGI ADVERTISEMENTS IN THE CONTEXT OF SENSORY MARKETING: A THEMATIC ANALYSIS OF SPECIAL OCCASION ADS
Sensory marketing is a marketing strategy that targets the five senses to influence consumers' emotional and behavioral responses. This strategy helps brands build deeper, more lasting conne...
DOI Number:
Author: Fatmanur Demir Demiralp
Index: 43
Year: 2025 Spring

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