Abstract:
With the globalization and intensification of market competition, enterprises struggle to provide a unique experience beyond service provision for customers with their products. Therefore, companies try to create their competition strategies by mentioned unique experiences. In this context,experiential marketing concept emerges and enterprises achieve competitive advantage to give its customers experience by taking their brands into account. Hence in this study, experience, experiential marketing and experiential branding concepts are examined in detail.

Keywords: Experience, Experiential Marketing, Experiential Branding

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