Abstract:
Creativity has become increasingly important for the development of tourism. Tango is a creative tourism product commercialized for tourism traffic. Many destinations try to be the center of attraction by organizing milongas (Tango Nights) suitable for expectation of tango dancers. This paper focus on the dimensions of creating customer value in Milongas. It conducts a questionnaire to survey the value perceptions of milongueros in Eskişehir having organization ability, proper infrastructure, good courses and milongueros (Tango Dancers). In this frame, we discuss “People”, “Services” and “Infrastructure” dimensions, and investigate the differentness between preferences of the respondents. Thereby, we aim to become both a guide to organizational success and a model for other destinations.

Keywords: Creative Tourism, Destination, Tango, Turkey, Eskişehir

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