Abstract:
The increase in the production and consumption alongside with the growing industrialization, as well as the exploitation of the resources and output causes environmental damage. The substantiated worries about the future of the nature, arose as a result of the deterioration of the environment, has brought about a concern for the future of the humans as well, on account of the coexistence of the human beings and the nature throughout the history of the humankind. Thereby the governments institutions and private enterprises have been involved in the emergence of the concept of the green marketing, which has the elements of environmental consciousness. The aim of this study, within the framework of groups formed under the green marketing green products is uncovering consumer awareness. In this study qualitative research methods were used and focus group interviews were made with the students of Marmara University, results show that green products are not know clearly by the consumer and that government and companies have not raised enough awareness among the society regarding the importance of said: green products.

Keywords: Green Marketing, Green Product, Consumer Awareness

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