Abstract:
Impacts of globalization in political, economical, social, etc. areas absolutely also show their existence on the cities with ancient history. Only commoditization of urban lands without considering its micro and macro features, such as unique social structure, topography, geography, nature and etc., by means of global city concept, exposed in parallel to globalization, caused cities to be reduced into a belverede objects, surrounded by residences, luxury residential houses, amusement centers and malls. In this study, in connection with the reflections of relation between globalization and city on residential understanding, and under the lights of globalization, consumer culture, post-modernism and Baudrillard’s simulation concepts, a critical reading is set forth by means of a panoramic point of view to luxury residential advertisements, which are being published today in Turkey. In the study, by means of random sampling technique, luxury residential banners, which are being published on new media, as well as luxury residential advertisement films, which were broadcasted on national TV channels of Turkey, advertisement posters are selected with being limited by a certain number, and their speeches and visuals are assessed under qualitative research method, and their results are illustrated by means of descriptive analysis.

Keywords: Globalization, Global City, Consumer Culture, Residential Advertisements, Simulation

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